Five Ways Usability Testing Services Help Businesses |
Posted: June 22, 2017 |
Usability Testing is a crucial and integral part of any software or application development process. For an organization, the success of the website, mobile app or software product depends largely on how useful and smooth the users find it to be. And usability testing services are aimed at offering deeper insights into the potential target audience and how far are they accepting the given software product or application. Scope of Usability Testing Usability testing is a very practical kind of task because it involves one-to-one research with each user who is assigned with specific tasks related to the software. The idea is to observe their behaviour and find out what they do instead of what they say they do. To make testing more effective, experts usually do it on a prototype prior to starting with the development or even the visual design. Testing with a minimum number of users, too, uncovers almost 85% of usability problems, according to experts. So, it is understandable that usability testing is of immense value for organizations. Here is a detailed analysis. A Time-Saving & Cost-Cutting Approach Usability testing reveals a lot of things well ahead of time, thereby, saving organizations from incurring the costs and wasting time on fixing the defects. The testing process lets you know about why users leave, why they fail to complete a purchase and so on. Accordingly, you can implement the required changes much before the software/application is released in the market. Further, when an application runs smoothly, there will be fewer support calls and, hence, lower investment on the support network. Promises High Conversion Rates & Higher Revenue Usability testing helps you understand the way your website/software/application users behave and your designs can enable them to execute their tasks better. When people have positive experiences, they will send out positive reviews and messages. This will eventually lead to more traffic and higher conversion rates, obviously bringing about higher revenue too. Lowers Abandonment Rates Research shows that 79% of visitors will jump to another site if they have difficulty completing a task. Regaining lost customers due to a poor experience is very difficult. And with social media channels just a tap away, users who spread negative reviews about your brand can turn out to be lethal for your business. Usability testing ensures that such difficulty does not get a scope to crop up. As such, the chances of users having a very negative experience and abandoning the website/application are much less. Enhances Reputation and Customer Relations Usability testing helps you avoid the types of design defects that hamper your reputation with customers by listening to what people need first. Testing with a small sample of your target audience on wireframes and prototypes, you adjust any bumps encountered along the way before finalising your product. Elevated user satisfaction and trust, improves your business’s credibility and reputation. Helps in Gaining Competitive Advantage In an ever-competitive world, there is no place for the average. When you deliver an outstanding user experience you set yourself apart from your competitors, giving your business an advantage in the industry. Usability testing makes teams more intelligent and proactive by improving design decision-making. Finally, usability testing ensures that all efforts that go into improving your website are not lost. It not only uncovers what you need to improve in your website, but can also be used to analyse your competitors to learn what works and what doesn’t giving you a shortcut to success.
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